Billboard China is delighted to announce its new partnership with the globally renowned artist, DJ and producer Alan Walker, who is the first brand ambassador for Billboard China.
Alan Walker is a British-Norwegian music producer who has taken the music scene by storm over the past two years. His debut single Faded became a massive hit worldwide, and he has followed up with hits like Sing Me To Sleep, Alone and All Falls Down. Before even turning 21, the musical catalogue of Alan Walker has generated over 10 billion audio and video streams worldwide, in addition to being certified gold, platinum and diamond over 310 times. On May 11th, Alan Walker and emerging new artist K391 will also release the new single “Ignite”, which features both Alan Walker, Nordic pop princess Julie Bergan, and South Korean superstar Seungri from BigBang.
Alan Walker has also been awarded and nominated for various international awards, including BRIT Awards, 2x MTV EMA, Norwegian Grammy and Billboard’s list of 21 emerging artist under the age of 21. Since the beginning of his career, Alan Walker has also collaborated with and produced remixes for various top international artists such as Bruno Mars, Coldplay, Miley Cyrus, SIA, Noah Cyrus, Avicii and Steve Aoki. Furthermore, he has performed more than 300 headliner shows worldwide, including Coachella, EDC, Tomorrowland and Ultra Festivals.
Billboard China was officially established in July 2016, as an official partnership between Billboard® and Vision Music Ltd, a leading Chinese media company focusing on entertainment, fashion, lifestyle sectors in China. Billboard® has been in the entertainment, music and magazine for 123 years, and is a time-honoured brand for the music industry, including the renowned Billboard® HOT100® Chart.
The COO Billboard China, Darcy Hu, is extremely excited about the partnership with Alan Walker, stating that: “Alan is a great artist and inspiration to the younger generations. That is why we decided to sign Alan Walker as our first Billboard China Brand Ambassador. Alan is young, but he has achieved so much in the past years since he debuted as an artist. Alan shows hope and faith to our younger generations, and brings people together to focus on how music can be positive and music being a universal language. We hope that this partnership can bring music closer to everyone and have a positive outlook in their life”.
With this partnership, Billboard China hopes that it will be the start of a new way to pave for both international and local artists to work closely with Billboard China.